· By Cole Koeberer
Why We Use Organic, Pasture-Raised Milk
We use organic, pasture-raised milk for a reason (actually, several)
When we decided what kind of milk we were going to use, we could’ve gone the easy route: whatever was cheapest, easiest to source, and “good enough.”
We didn’t.
Instead, we chose organic, pasture-raised milk—and we’re sticking with it. Not because it’s trendy, but because it lines up with how we think food should be made: clean, intentional, and better for both people and animals.
Here’s what that actually means, and why we care so much.
First things first: what does “organic, pasture-raised” even mean?
These words get thrown around a lot, so let’s break them down in plain language.
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Organic: The cows’ feed is grown without synthetic pesticides or fertilizers, the farmers avoid routine antibiotics and added growth hormones, and the operation has to meet strict certification standards.
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Pasture-raised: Cows spend a meaningful amount of time outside grazing on grass (not just standing on concrete or in crowded barns), which is closer to their natural behavior and diet.
Put together, organic, pasture-raised milk comes from cows that are generally:
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Eating better (more grass, higher-quality feed)
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Living better (more space, more time outdoors)
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Producing cleaner, higher-quality milk
That’s the foundation of what we use.
Reason #1: Animal welfare actually matters
You can taste the difference between milk that comes from stressed animals and milk that comes from animals treated with care.
Pasture-raised systems:
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Give cows room to move around
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Let them graze naturally
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Reduce the time they’re confined in tight, industrial spaces
Are these farms perfect? No. But they are a clear step up from high-intensity, crowded operations where cows rarely see a real field.
We don’t love the idea of building a brand on top of animals who never get to live like animals. Choosing organic, pasture-raised milk is one way we vote for a more humane approach.
Reason #2: Cleaner milk, fewer question marks
What goes into the cow eventually ends up, in some form, in your glass.
With organic milk, there are guardrails:
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No synthetic pesticides or herbicides on the feed
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No routine antibiotics or added growth hormones
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No genetically modified feed
Could you drink conventional milk and be fine? Probably. But we’d rather remove as many “hmm, what is that?” moments as we can.
When we say we focus on clean ingredients, this is what we mean: not perfection, but fewer unnecessary chemicals, additives, and shortcuts.
Reason #3: A richer nutritional profile (and a better sip)
Cows that spend more time on pasture eating grass don’t just live differently—they produce different milk.
Compared to milk from grain-heavy diets, pasture-based milk can naturally contain:
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More omega-3 fatty acids
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More CLA (conjugated linoleic acid), a type of healthy fat
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Slightly different fat composition that often leads to a richer, creamier taste
We’re not pretending this turns a drink into a magic health potion. But if we can choose an ingredient that tastes better and tends to have a more favorable nutrient profile, that’s an easy yes.
Reason #4: It supports a better kind of farming
Every ingredient choice quietly supports a system.
By choosing organic, pasture-raised milk, we’re helping support farms that are:
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Investing in soil health and biodiversity, instead of relying heavily on chemicals
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Committing to organic standards, which require more oversight and intentional practices
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Prioritizing more humane treatment for animals
Is it more expensive? Absolutely. But if we’re going to build a brand that talks about quality and intention, we can’t cut corners on the most fundamental ingredient.
Reason #5: Because you shouldn’t have to read a science paper to feel good about your drink
Most people don’t have time to become experts in food systems just to grab a drink out of the fridge. That’s our job.
So when you see that we use organic, pasture-raised milk, here’s what we want you to feel:
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Trust – that we’re not sneaking in shortcuts behind the scenes
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Clarity – that “organic, pasture-raised” isn’t just a marketing phrase, it’s a standard
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Relief – that you don’t have to overthink every single sip
You shouldn’t need a dictionary of food labels to feel good about what you’re drinking.
Is it the cheapest way to do things? Definitely not.
We’re very aware that organic, pasture-raised milk costs more. It’d be easy to shave off some costs by going conventional and hoping no one asks too many questions.
But that’s not what we’re building.
We’d rather:
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Make fewer, better products
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Use ingredients we’re proud to talk about
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Be transparent about what goes in and why
Because at the end of the day, you’re trusting us with something you put into your body. And that’s not a place where we’re willing to compromise just to save a few cents.
The bottom line
We use organic, pasture-raised milk because it aligns with how we believe modern food and beverage brands should operate:
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Better for animals
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Cleaner and more intentional for people
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More supportive of sustainable, thoughtful farming
And also? It just tastes better.
So the next time you crack one open, know there’s more behind that smooth, creamy base than a label. There’s a whole set of choices we’re making—quietly, every day—to respect you, the farms we source from, and the animals behind it all.